graphic design the new basics jennifer cole phillips

Graphic Design: The New Basics is an invaluable introduction to the field of graphic design from two accomplished designers and design educators.

Topics include: * Color * Texture * Rhythm and balance * Hierarchy * Layers * Grids * And much more! The new revised edition features new chapters on: * Visualizing data * Typography * Modes of representation * Gestalt principles Sixteen new pages of student and professional work covering such topics as working with grids and designing with color make this a course adoption favorite in any graphic design program and graphic design school.

From logos to letterhead to complex website design, this is a graphic design book for everyone, no matter your design project or focus. A foundational graphic design book for students, Lupton and Phillips explore the formal elements of design through visual demonstrations and concise commentary. Graphic Design: The New Basics explains the key concepts of visual language that inform any work of design. Colorful, compact, and clearly written, The New Basics is the new indispensable resource for anyone seeking a smart, inspiring introduction to graphic design and destined to become the standard reference work in design education.'A longstanding excellent primer, in an equally excellent updated edition.'-Print Ellen Lupton and Jennifer Cole Phillips's celebrated introduction to graphic design, available in a revised and updated edition. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. The New Basics explains the key concepts of visual language that inform any work of design-from a logo or letterhead to a complex web site. Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. A longstanding excellent primer, in an equally excellent updated edition.-Print Ellen Lupton and Jennifer Cole Phillipss celebrated introduction to.

Graphic design the new basics jennifer cole phillips